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Thursday, August 28, 2008
Everyone in the marketing field is faced with this daunting task of reaching everyone on the planet simultaneously, on a daily basis. Lets say we have a brand new product, extremely viral, unique, and most importantly never seen before. A whole new dilemma stares you in the face as you need massive amounts of people viewing your offer before the cat is out of the bag, in order for you to maximize your profit.
Realize that what we are asking for is the exact same thing every single internet marketer, every single guru, every single business, is trying to achieve? That is to reach mass amounts of people, all at the same time.
The short answer is to be able to email everybody. How about everyone on a list whos seeking make money opportunities, diet and health products, or a specialty service. If you can swing interest with some whos got a list, fine, otherwise there is the usual like blogging or article posting.
- Write such an interesting article that everyone wants to publish it, thats quite fast if you can do it.
- Publish a press release that is so interesting everyone wants to publish it.
- Do a deal with someone with a long list.
- Use advertising offline like craigslist, or online like USfreeads.
- Get your site really search engine optimized, then publish an article to as many article sites as possible. When Google reads them, and they will often, Google will also index your site through the link on the article, and then seo takes over.
All of the above take time, but we are all trying to get our message out to everyone that we can. Using these tactics are beneficial and just a great common practice. How else can we speed things up?
The so called Gurus get it out quickly because they have a boat load of affiliates who do it for them and they have a huge list of people to send it to. Its much easier to have a New Launch when you have built a reputation and have a large following.
A solution for the common marketer
For the common marketer, a really great way is to rent a list of names, or buy a list of names that has been collected on opt-in subscribes actively searching for your product or offer. That involves using a list someone else owns and marketing to them. Theres usually a fee and the bigger the list the bigger the fee. Lets focus on this technique.
Ive seen many quality lists on specific niches well into the 100,000s and very reasonably priced. Many will even offer the free emailing software compatible with their list formats. Finding the lists are relatively easy. Search engine dietary affiliate program seekers or MLM opportunity seekers, and you will find huge lists. Just make sure your mailings are CAN - SPAM compliant when marketing this way and the possibilities are endless. A helpful tip is to add the name, email address, IP address, and the date they filled out their opt in subscription to the bottom of your mailings also. If you get a good quality list, you can expect it to contain all of that information. A quality emailing software will also let you utilize that information seamlessly.
My suggestion is to go after the huge lists. If you have a good product and can offer something of worth to them, they will respond appropriately.
Heres to your journey..
Mark Tyner
YourHomeBiz-Direct
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Monday, July 21, 2008
On page optimization is important with keywords, landing page, headers and alt tags all working in sync. There are a few tricks here and there to inch out the competition, however, if you want to dominate the search engines and your competition, offpage optimization is your golden ticket to internet supremacy! Offpage optimizing can be incredibly powerful if you keep the following in mind and in practice.
Linking your way up the Google ranks
You want quality websites linking into you
You want multitudes linking in
You want websites with the same niche as yours
You want the links from them to contain your keywords
The list is endless, but youre starting to get the picture. Lets start off with saying we want on subject, important, highly ranked websites linking into us. We also want the same websites linking into them to be of the best quality sites. If possible, they also need to be on target with our subject niche. The links into sites linking to ours is important, it gives them credibility, and in turn gives us credibility. Put simply would you hire a company with 3 employees or 300? I want them all but that is beside the point. For the sake of this discussion we want mass.
We want inbound links to fuel our rise to the top of the search engines. Easier said than done right? We can make this as long and tedious or as simple as we want. I like gathering links from my competition. No its not immoral, its not wrong, it can be done and Im positively not the first. Im serious, if we had the exact same inbound links and I had my competitors inbound link who would rank higher in the search engines? Ok, now do you want to know how to do that? Analyze your competing WebPages. Maximizing onpage we would view their source. Maximizing offpage a trick I use is Link:www-yourcompetitorsdomain-com, which works on Google. That will show you how many inbound links they have. Also, coupled with the incredible programming behind SEO elite, you could very well contact each and every one of those links and request an exchange. So, to be serious about this, if your webpage is structured like your competition, and you gather more links, bingo, youre on top for a change. The fact is, Google ranks pages on their inbound links heavily and the onpage substance is just icing on the cake.
Im sure you noticed that I said good quality inbound links to the websites linking to us. That is also very important. You can get a little added value from the search engines if the quality links go a few levels deep, and whos to say if you dont go after getting those links themselves versus just settling for the website they are linking to? Just remember when I say quality link, I mean the link it comes from, which is directed to your webpage contains your webpage theme in their title, subtitles, alt tags, etc. We are after value, so make sure our inbound links contain on subject text in sync with our webpage theme as well.
There are many avenues in which to follow your search engine dominance, and these are just the tip of the iceberg. Just the few key elements listed above, can help out a lot if applied correctly. Who knows maybe youre the next SEO mastermind. Maybe you are the one who has a different spin on it. Face it, search engine optimization is in constant change and we live in a competitive world. Let your creativity out and apply it in this avenue for a short while. Many of us have little to lose except maybe the monthly costs of paid advertizing. Set your goal of number one ranking today, apply yourself, and never have to worry about that again.
On the other end of the spectrum, your links can hurt your rankings. A friend of mine suddenly dropped down the rankings had given me a call. We narrowed it down to a few of his links. It wasnt that he was getting beat on the search engine ladder by better ranking WebPages, he had a lot of links that were not linking back to his webpage. That can hurt. He was linking out, and losing valuable rank because he wasnt getting any return. Another way people lose rankings is they are linked to a site that has been blocked or banned. We definitely do not want to do that. The answer is constant monitoring. I run a program to check status on a regular basis. It gives me piece of mind, and can work for you also. Another way to monitor your linking status is to download a website ranking toolbar on your browser and check out each page manually, however I value my time and found it much easier to run the program.
There you have it, offpage optimization, more specifically, inbound links can shoot your webpage right to the top of search engines. With a well planned course of action and a few powerful computer analyzing programs you can start your quest for SEO dominance. With all the pages fighting for the top position we all could use a few pointers now and again.
Heres to your SEO journey
Mark Tyner is the webmaster of YourHomeBiz-Direct Legitimate at Home Businesses
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Tuesday, July 8, 2008
Affiliate marketing is achievable and lucrative for just about anyone. The Internet today is a wealth of information, a resource rich environment, and a priceless tool helping people regardless of education level or background. Anyone that somewhat applies themselves in the affiliate sales avenue will see some degree of success. This is due to the support given by all the affiliate programs available today. It's simple to join a program, market with solo ads, paid ads, free ads, all of which will produce results. However, to become very successful, you must have a solid understanding of how it all works. Knowledge is the key to your success. There are millions of articles, online classes, e-books, newsletters, and information sources on the Internet, if you inform yourself and applied just a few simple practices, your success multiplies. That coupled with a few Internet programs associated with your Internet business and your well on your way. Ideas and theories as to which is the best game plan to pursue is up to you. You can succeed by utilizing many common practices that catapult sales and get results. Getting a website is a great place to start. Once you've accomplished that we move on to promoting the site. Everything from an auto-responder, opt-in lists, blogs, CEO, keyword optimization, submitting articles, submitting to directories, adsence, adwords, pop-ups, tracking, etc, can overwhelm the beginner. These practices can be accomplished over time and with a little work can make you extremely profitable. Many people who succeed in just a few areas see the potential and go on to become full time marketers. All of this is achieved by obtaining the knowledge and applying it. So the question is. Is affiliated marketing right for you? I knew it was right for me because it was interesting. After a little research my interest didn't fade away, and after I dove into it my interest grew. Are you willing to apply yourself and take it at your own pace? Are you willing to personalize and tailor your business the way you want it? Do you want to do this as a hobby, full time, or replace your current work? Are you a self-motivator, ambitious, or laid back? As with all business, what you put into it is what you get out of it. Set a goal, ask yourself what you want, and dive in. You can be as successful as you want because nothing in this business will hold you back unless you hold back . Mark Tyner is the webmaster of www.yourhomebiz-direct.com email me at support@yourhomebiz-direct.com
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Saturday, June 7, 2008
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