|
Copyright © Stone Evans, The
Home Biz Guy
Plug-In
Profit Site
Did you realize there are only three types of
online promotion?... This statement may seem odd and even untrue in
your mind, but I am speaking in more general terms than you might be
thinking.
Let me explain.
The three types of promotion are Junk, Active
and Passive promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to produce
results, but by their very nature are really only illusionary
promotions.
For example, let me begin with FFA (Free For
All) pages. You might find yourself subscribing to a submission program
that tricks you into believing you are submitting your links to tens of
thousands search engines.
According to the Open Directory website, they
have only approved 1403 search engines and directories for inclusion in
their database DMOZ
I like using the DMOZ directory as an example
because submitted links are tested by human beings with integrity, for
the honesty used in site description. Search Engine Watch and other
search watchers tend to show fewer than these 1705 engines, primarily
because a lot of the engines provide very little value.
Yes, you can submit your URL to a FFA page, but
FFA's usually only permit 100 or 1000 links on their page at any one
time. So, if ten thousand people are submitting a link to an FFA page
on a daily basis, then the average life of your link is between seven
minutes and 144 minutes. I suspect the actual number of submitters is
much higher and the results are much worse. Given that few people surf
FFA pages, the chances of your submission being of any real value is
practically nill!
Most of the people telling you that you can
submit your site to tens of thousands of search engines are truly only
submitting your site to FFA pages! Beware of the false promises.
Another junk promotion method is Safe Lists. A
safe list is a mailing group that is signed up to be received by people
who want to submit their own ads. Now, most safe lists have thousands
of subscribers who are able to submit their ads daily or weekly. The
person signed up to receive the list will receive anywhere from twenty
to 140+ messages a day from the list. These messages will be received
by people only interested in promoting their own thing who do not have
the right motivation to open, let alone read Your Advertising. As a
result, thousands of messages go out daily or weekly that will never be
seen by anyone but the sender of the ad. Where is the value in that?
There is none.
ACTIVE PROMOTIONS
Active promotions are the type that require you
to go out on a daily basis or a weekly basis and put out your
advertisements. With active promotions, you will either place your
advertising or you will not sell your products or services. Your choice
is simple --- work or starve.
Examples of active promotions include Pay Per
Click Search Engines (PPCSE's), Direct Email, Ezine Advertising, Solo
Ezine Ads, Newsletter Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.
Some people are able to utilize these methods
very productively, while others are destined to drop their money into
the bottomless pit of failed Internet promotions.
PASSIVE PROMOTIONS
Passive promotions are those promotions that can
continue to provide results for you long after you have invested the
work to make them available to the Internet community.
Examples of passive promotions include: Link
Exchanges, Articles, Ebooks, Content Exchanges and Writing Testimonials
for others.
Let's look at articles as a solid example of my
point.
You are reading an article that I have written
to promote my own business. This article is timeless and therefore
could have been written five years ago and still have been as valuable
as it is today.
Due to the fact that the article is timeless, it
can and will be placed in newsletters/ezines and their accompanying
online archives, on websites and in ebooks for many more years to come.
As a result, this article will continue to serve
me well beyond the time in which I wrote it and submitted it to
publishers and webmasters for public consumption and publication.
This is the best example I can give you of an
excellent passive promotional method.
AVOID THE MONEY PITS
Many try and even fewer succeed to conquer the
Internet and to produce their dreams of online wealth.
My hope is that you will be one of the people
who conquer the challenges before you and to make a nice living while
working online. It will take drive, determination, study plus trial and
error, but you can make it work for you.
Please continue to educate yourself so that you
can avoid the money pits - instead, strive to find the money barrels.
It can be done. I am living proof.
|
